Le 17 décembre, j'aurai le plaisir de faire une intervention à Casablanca sur le brand content stratégique à l'invitation du Groupement des Annonceurs Marocains.
The « Moroccan Digital Summit – 2014″ was the first annual major event bringing together the Digital community: Advertisers, marketers, digital professionals, Media & Communication agencies.
Following the success of the first edition, the « Moroccan Digital Summit » becomes the « African Digital Summit », the largest annual gathering of all the Digital players from Morocco and Africa.
Organized by the GAM, the summit is a unique opportunity for advertisers to discover the trends in the digital field and anticipate future trends impacting their marketing strategies and operations
The ADS goal is to bring together bright minds to give talks that are idea-focused on the Digital subjects, to foster learning, inspiration and wonder and provoke conversations that matter. The ADS2015 is the yearly largest Digital Gathering for advertisers, Marketers, Digital Professionals & Ad Agencies.
Will be also presented at the summit, the results of the annual survey ‘Digital Trends Morocco 2016”, an Advertisers side study on trends in the digital field.
This event is a part of the overall GAM digital strategy aimed at:
- Accompanying the advertiser’s efforts in the digital field.
- Professionalizing and structuring the sector and improving the relations between the different actors of the economy.
- Initiating developmental added value projects for all the different players.
- Contributing to the development of the digital ecosystems and the digital economy in Africa
- This event aims to become the yearly DIGITAL reference meeting place « Advertisers Side ».