Lors du prochain MIP, le sujet de la production de contenus par les marques sera abordé. Téléchargement Miptv2010_conference_programme_at_a_glance
Téléchargement Miptv2010_detailed_conference_programme
Le mardi 13 avril à 15 h 30 aura lieu une conférence intitulée Branded entertainment Across All Media dont le contenu sera suivie par une conférence intitulée Fresh branded TV à 16 h 35
15.50 – 16.50
BRANDED ENTERTAINMENT ACROSS ALL PLATFORMS
Esterel Room, Level 5, Palais des Festivals
Traditional advertising has been about controlling the message, buying media time and interrupting the
consumers' entertainment experience. Enter the "digital conversation,” in which advertisers and
programmers engage consumers through original branded content across multiple media platforms, all
while simultaneously tracking behavior, customizing the experience, and driving transactions. Major
brands and agencies will share a stage with producers and broadcasters to talk about branded
entertainment, the emerging movement that is increasingly redefining today's entertainment and
marketing landscapes.
Moderator
Charlie Crowe, CEO, C Squared, UK
Speakers
Xavier Bartone, Marketing Communications Director, Ford, France
Guy Duncan, European Creative Director, Coca-Cola, UK
Catherine Krokos-Leroy, Global Head of Branded Entertainment, Banijay, France
Kamel Ouadi, Global Digital Media Director, Louis Vuitton, France
Douglas Scott, President, Ogilvy Entertainment, USA
16.50 – 17.20
FRESH BRANDED TV
Esterel Room, Level 5, Palais des Festivals
A special insight into the most innovative branded entertainment emerged throughout the last year.
Speaker
Virginia Mouseler, CEO, The WIT, France
Le mercredi 14 avril aura lieu un RV du BCMA et divers événements.
8.30 – 9.30
BCMA BRANDED CONTENT BREAKFAST
La Verrière Grand Auditorium, Level 1, Palais des Festivals
Want to know how to measure branded content? Want to see the roll-out of an industry standard
measurement tool? The Branded Content Marketing Association is running a pilot scheme with live bigbrand
case studies.
Speakers
Andrew Canter, Managing Director, BCMA, UK
Alison Knight, CEO, BCMA, UK
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